What is Digital Signage, and why will it change your Marketing and Advertising for the better?
Quite simply, Digital Signage is just that. It is the remote controlled distribution and playback of digital content (advertising, menus, television programs and everything else) on networks of displays.
Whether it’s in the format of a small screen in a hotel lobby with directions to a conference room or function, a funky menu at the local Café, or even the inflight safety video, Digital Signage is fast becoming the tried and true method of conveying captivating content to consumers.
As an advertising tool, Digital Signage works so well because it’s the perfect mix between “in-your-face” and subtle.
When you compare Digital Signage to traditional advertising such as letterbox drops or print advertising, the benefits of Digital Signage start to become quite apparent.
- Better ROI. Much, much better ROI.
While the initial outlay for the Digital Signage hardware may seem more than getting a bulk print run done, the ongoing costs of updating content and offerings is reduced, saving on those continual invoices from your print/mail house. - Connect it to the World Wide Web
Our systems allow web connectivity, meaning that you’re able to live-stream content straight to your digital signage set-up. Whether you want to display the weather forecast, your organisations twitter feed, YouTube clips or a real-time RSS news feed – it’s all there, it’s all possible… and it’s yours. - Attention seeking
As we mentioned before, it’s more subtle than a billboard or a low flying sky-writer, but it’s still attention grabbing. It’s a less direct advertising medium than radio or TV, but add in those awesome elements like news feeds and video, coupled with the vivid colours of a high-def display and all of a sudden you’re connecting with consumers. - Content updates at your disposal.
On top the cost savings we mentioned in point 1, the great advantage to implementing Digital Signage comes in the flexibility of updating content. For example, if you are operating a bus service and need to update your displays to show the late cancellation of a route – you can have this information live to the public within moments. Imagine that you are a café and you have a Digital Signage display as your menu. You’ve run out of eggs? At your fingertips is the ability to scratch omelettes from your menu, without climbing up a ladder or getting chalk everywhere. - Influence the impulse purchasers
We all know that the majority of decisions to purchase or initiate a service are made in-store or on-site, and for this reason, the addition of a Digital Signage display that has engaging content will have a powerful impact on those buying decisions.
Ultimate Media Promotions are your one stop provider for your Digital Signage needs. Give John or Dave a call on 07 3890 0234 and see how Digital Signage can help streamline and grow your business.